The Question: Your 300 year old insurance and reinsurance marketplace, known the world over, wants to reimagine how business is conducted to empower global economic growth and human progress. How can you increase awareness and understanding of what you do with the general public?
The Challenge: To inform and collaborate with all market players and the general public regarding the many innovative ways in which you are evolving the traditional underwriting process to achieve your mission of explaining and providing tangible solutions for a varied and complex range of risks and to become the world’s most advanced insurance marketplace.
The Situation: Meet John Neal, CEO of Lloyd’s of London. John is leading business transformation from the ground up to encourage critical conversations, empower innovation, and kickstart change “to create a braver world” in the global insurance industry.
The Solution: Participate in a series of down-to-earth video conversations and distribute them on a variety of universal social media platforms to highlight and explain the proposed changes to the complex process of insurance underwriting in layman language.