What does change management actually mean?
The need for Change Management has never been need so much as now.
Financial crisis, unemployment, redundancies, pandemics, social awareness, social media influence, technology, changes in consumer taste and requirements, organizational changes in strategy etc.
Yet, apart from those consultants who advocate (in other words “sell”) change management techniques, not too many Leaders far less Executive Leaders understand what “Change Management” means. This book will fix that.
The truth is that the phrase “Change Management” means so many different things to so many different people. We use the phrase too quickly and too randomly for it to mean anything to the wider audience – namely our staff. This book will help you lead effective lasting change by understanding and working with all of the various stakeholders.
